On a sixty-seven-year-old complaint, a pledge borrowed from a cartoon rabbit, and the rules that stop where a critic’s career begins
Reviewers were never as fierce as we remember. What has gone missing is not cruelty but cover: somewhere to stand while saying, in print and under one’s own name, that a book has failed.
In October 1959, Elizabeth Hardwick looked at the American book pages and found the old fear misplaced. Readers still pictured the critic as a fickle demon, and remembered Keats turning his face to the wall after a bad notice. Hardwick thought a Keats of her own day would die another way. He would choke, she wrote, on what Emerson called a “mush of concession.”
Her complaint was not that reviewers were cruel. It was that they were kind to everything. “Sweet, bland commendations fall everywhere upon the scene,” and a new book “is born into a puddle of treacle.” That was sixty-seven years ago. The complaint has been made again since, by people who meant it, and the condition it describes has outlasted every one of them. So the useful question is not why reviewers are kind. Most always were. It is a narrower one, and harder: who is left to be wrong?
I
The Treacle Baseline
Hardwick brought a number with her. A study at Wayne University had sorted the reviews summarised in Book Review Digest for 1956, and by her report 51 per cent were favourable, 44.8 per cent non-committal, and 4.7 per cent unfavourable. No second source for the study has surfaced, so the figures rest on her account. Even so, they are worth sitting with, because of the decade they describe.
The 1950s are the decade usually remembered as the great age of American criticism, the age of the quarterlies and of Edmund Wilson. In it, by this count, fewer than one review in twenty said that a book had failed. Nearly half declined to say anything at all. Severity was never the ordinary condition of reviewing. It was a fringe.
What the fringe had was somewhere to stand. The 4.7 per cent were published by someone: a staff position, a quarterly, an editor who would print the unfavourable notice and take the letters. That is an inference from the shape of the period rather than a finding, but it locates the loss. What matters is what happened to the few who were willing to be wrong in print, and to the places that let them stand.
Part of the answer is that the two sides of the old quarrel became one person. The mid-century suspicion was that critics and novelists were rivals, perhaps rivals inside a single mind. In September 2026, in a conversation published by Cultured, the critic and novelist Chris Kraus put the present plainly: “I don’t know anyone who writes criticism who doesn’t write fiction.” The war between them did not end in a victory. The two armies merged, and every critic now has a book of her own coming out.
II
The Anatomy of a Claim
It helps to be exact about what has gone missing, because it is not hostility. Hostility is plentiful. What is scarce is a claim of a particular kind: one grounded closely enough in the work that a reader can go back to it and say, no, you misread this. Call it a falsifiable claim, in the loose sense criticism allows. Literary judgments are not experiments, but some can be shown wrong by the text and some cannot. Enthusiasm cannot. A reviewer who says she was moved has told the truth about herself, and nothing that can be checked about the book.
In the spring of 1976, in the first issue of a journal called October, Rosalind Krauss made a claim of the other kind. Her subject was the new art of video, and her thesis took six words: “The medium of video is narcissism.” The camera and the monitor, she argued, closed a loop between the performer and her own image, so that the work turned the self back on itself.
That would have been a provocation. What made it criticism was the next move. Within the same fifteen pages, Krauss named the work that could sink her claim. She identified three kinds of video that cut against the thesis, and she took them one at a time: Richard Serra and Nancy Holt’s Boomerang, in which Holt hears her own words come back to her a beat late; Joan Jonas’s Vertical Roll, in which the picture is broken by a rolling bar; and Peter Campus’s installations, which throw the viewer back against a wall. She did not explain them away. She asked what each one did to her argument and gave her answer. A reader with the tapes could test every step.
That is the whole content of the word “falsifiable.” The claimant hands over the evidence that could prove her wrong, along with the claim.
The contrast with the present is not a matter of courage or talent. It is a matter of form. Krauss had fifteen pages in a quarterly and a readership that expected to argue back. A newspaper review is a fraction of that length, written to a deadline measured in days. Ben Eastham, who began reviewing exhibitions for the Guardian this year, says he sees the show in the morning and has to file in the afternoon. A claim that names its own counter-examples takes room and time, and the form that once supplied them has shrunk.
Kraus, who began the same conversation by saying every critic now writes fiction, went on to say that criticism by people who are themselves artists and writers has become “a lot softer and more diffuse for better and for worse.” The last four words matter. She is not lamenting. She is recording a trade, and she does not pretend that only one side of it was lost. She is also her own best counter-example: a novelist who still makes claims that can be argued with. Which suggests that the problem is not the writer who does both. It is the economy she does both in.
III
The Two Economies
Hardwick saw money coming and turned it away. The popular explanation in 1959 was that book sections went soft because publishers bought their advertising. Hardwick considered it and decided the decline was “not always to be laid at the door of commerce.” The advertising theory, she wrote, “has, naturally, had an exaggerated acceptance.” Her culprit was editing. The trouble with the Sunday sections was the absence of editors who cared about the literary tone, and she said so at length, naming names. She never mentions what a reviewer was paid.
What she rejected was a theory of influence: that publishers lean on editors, and editors lean on reviewers, and reviews come out soft. She does not say why money seemed beside the point. The likely reason, which is an inference and not hers, is that her reviewers were salaried journalists and academics, for whom a review was an occasion rather than a living. If so, the explanation she dismissed is still the wrong one, and the economy that matters now is one she had no occasion to see.
Nobody leans on anyone in it. Of the twelve leading review outlets whose guidelines were checked on 2 October 2026, none publishes a rate for reviews, and only two say they pay contributors at all. Reviewing fiction is no longer, for most who do it, a job. It is something a working writer does alongside her own books, her teaching, her applications. A novelist who reviews novels will, over a career, be reviewed by the people she reviews. She may sit beside them on juries, need their names on a fellowship application, hope for a sentence from them on the back of her next book. None of this requires a threat. Nobody asks her to be kind. The economy gives no instructions. It makes some sentences more expensive to write than others.
The people inside it have described it themselves. Elvia Wilk, in the same Cultured conversation, said that reviewing for money had come to feel like “service-oriented writing,” and that she turned to fiction because she needed something private. Eastham spoke of “a certain responsibility” to the artist that shapes what a critic can say. Neither described fear, and neither needed to. They were describing a condition, not a threat.
The condition had its open argument in 2012. That August, Jacob Silverman published an essay in Slate against what its subtitle called “the epidemic of niceness in online book culture,” arguing that social media rewarded agreement: “It’s easier to enthuse than discuss.” Within days Roxane Gay answered him in Salon, and others defended enthusiasm as a form of generosity. They were not wrong that generosity is worth something. But the quarrel ended the way such quarrels do, with each side more certain, and nothing written down anywhere about who should do the judging.
The next year, the argument acquired its only policy. In November 2013 BuzzFeed hired Isaac Fitzgerald to start a books section, and in an interview with Poynter he said it would not run negative reviews. “Why waste breath talking smack about something?” He called his principle the Bambi Rule, though the line he quoted belongs to Thumper: if you can’t say something nice, don’t say nothing at all. A week later, in the Columbia Journalism Review, Ann Friedman defended him, on the grounds that what BuzzFeed was building was a community of readers, not a review section in the old sense.
The defence conceded more than the attack had. If a books section that will not judge is doing something other than reviewing, then the work of judgment has not been abolished. It has simply been left unclaimed. That pledge is thirteen years old, and the section that made it has gone quiet: its staffed books desk lapsed between 2021 and the closure of BuzzFeed News in 2023, though a books page still runs quizzes and lists. It remains the only public statement of the kind on record. Nobody has needed to make another.
IV
The Rival Reading
There is a strong case that the fringe deserved to dwindle, and it should be put at full strength. The great quarrels of the old order are remembered less for their arguments than for their tempers.
In February 1962, F.R. Leavis gave the Richmond Lecture at Downing College, Cambridge, on C.P. Snow, the novelist and scientist whose lecture on the “two cultures” had made him famous. Leavis said that as a novelist Snow “doesn’t begin to exist,” and found in his thought an “utter lack of intellectual distinction.” The lecture was in the Spectator within ten days. It is remembered as a performance of contempt, and the contempt has outlived whatever case it contained.
The prize for severity, when someone finally offered one, was a joke. From 2012 to 2014 the website The Omnivore gave a Hatchet Job of the Year award for the most savage and witty review of the year. The prize was a year’s supply of potted shrimp. After three years it stopped. Severity had become a comic genre, and comic genres tire.
Against all this, appreciation has its own serious tradition. Susan Sontag ended “Against Interpretation” with a sentence that a generation took as a programme: “In place of a hermeneutics we need an erotics of art.” And when Eastham speaks of the critic as a collaborator, he is quoting John Berger, accurately. In “Critic’s Credo,” in 1955, Berger distinguished studio criticism, which he likened to a form of teaching, from public criticism, written for the general reader, whose task was to connect works of art with ordinary life. Collaboration is a real calling, and the sneer was never its only alternative.
But Berger is worth following a little further. In November 1972, at the Café Royal in London, he accepted the Booker Prize for his novel G. and used the speech to point out that the prize’s sponsor, Booker McConnell, had held trading interests in the Caribbean for more than a century. He gave half the money to the Black Panther movement in Britain and kept the rest for his book on migrant workers. “The half I give away will change the half I keep.” The man who wrote the credo about responsibility to artists also stood up at a dinner held in his honour and told his hosts, in their own room, exactly what he thought of them. The two were never incompatible.
Which is the distinction the old quarrels obscure. An opponent is not an enemy. In 1965 Edmund Wilson reviewed his friend Vladimir Nabokov’s translation of Eugene Onegin in the New York Review of Books, harshly. Nabokov replied in the same pages, point by numbered point. Wilson’s answer, printed beneath, began: “I must acknowledge two errors.” Others joined, and the exchange ran from July of that year into the following January. It is often said to have ended their friendship. What it did not end was the argument: both men stayed in the room, under their own names, for six months, and readers could watch them be right and wrong in turn. That is the thing Leavis’s lecture and the potted shrimp both lack, and the thing Berger at the Café Royal had. Not hostility, which is cheap, but a signed position, held in public, by someone who expects to be answered and stays to hear the answer.
V
The Ledger
If what has gone missing is cover for the signed claim, the place to look for it is in what the outlets themselves say. On 2 October 2026 the published guidelines of twelve leading review outlets in English were captured and read: the New York Review of Books, the London Review of Books, the Times Literary Supplement, Bookforum, The Point, The Baffler, n+1, The Nation, Harper’s, The New Yorker, the New York Times Book Review, and the Guardian’s books pages.
Three publish no guidance for reviewers at all. Seven publish guidance that says nothing about judgment, favourable or otherwise. Two say something. The Point tells contributors it wants critical argument rather than straight reviews, which is a statement about the form of judgment, not about its direction. And the New York Times Book Review’s then editor, describing its practice in 2016, said that books the editors liked could still receive negative notices, and that a reviewer is disqualified who knows the author, shares an agent, or blurbed an earlier book. The Guardian’s Editorial Code, revised in March 2026, bars writing about a relative, a partner or a close friend.
So the claim that survives is narrow, and anyone can check it by opening those pages. No outlet among the twelve publishes a policy on negative reviewing. The only rules that touch the question are conflict-of-interest rules, and they stop at friendship and at favours already done.
That is not negligence. Conflict rules exist to catch known relationships, and they do that job well. A reviewer who has blurbed the author is visibly compromised, and the rule removes her. What the rule cannot reach is the reviewer who has not yet been blurbed and would like to be, who has not yet sat on the author’s jury and might. Nobody has a relationship with a future favour. It appears on no disclosure form, because it has not happened, and it may never happen. It only has to be possible. The peer economy begins exactly where the conflict rules end, and no code could follow it there, because what lives there is not a conflict. It is a career.
None of this measures how common negative reviews are now. Hardwick’s 4.7 per cent described 1956, by her report, and it is not a measure of anything since.
A magazine written by working writers sits inside the same economy, and this one is no exception. Its essays have turned to history, the classics and ideas, and it has not published a signed review of a new novel, favourable or otherwise. Its contributors write within the same network as everyone else’s. The finding about twelve outlets can be checked, and if necessary corrected, by anyone who opens their pages.
The last time this complaint was made with real force, it had a sequel. In the winter of 1962 to 1963 a printers’ strike shut the New York newspapers, and with them their Sunday book sections. Hardwick, Robert Lowell, Barbara and Jason Epstein and Robert Silvers, the editor who had commissioned her essay at Harper’s, used the silence to start the New York Review of Books. The answer to “The Decline of Book Reviewing” was not a better argument. It was a place to stand.
Sixty-three years later, the New York Review is one of the twelve, and one of the three that publish no guidance for reviewers at all. That is not a charge against it. Its pages are where Wilson and Nabokov argued for six months, under editors who printed both. The fact is the plainest evidence of something simpler. The shelter was its editors, and what they would print was never a rule anyone wrote down.
Whether that answer can be given again is an open question. It may be that the fringe needs only a new shelter, and that someone will build it. It may be that the existing shelters could decide to be one, and say so in the one page no outlet has yet written. Or it may be that the gentleness Hardwick deplored has found a better defence than she imagined, in a culture of writers who would rather sustain one another than judge, and who have weighed what that costs. The guidelines pages cannot say which.
⁂
Written in full collaboration with the machine, and the ledger requires the names be exact: drafted and edited with Claude Fable 5.1 and Claude Opus 5.5; copy editing by Gemini. No quotation in this essay was recalled; each was checked against a text of its source, the original or a reproduction of it, and any text reached secondhand was confirmed in two reproductions or paraphrased.
Elizabeth Hardwick is quoted from “The Decline of Book Reviewing,” Harper’s Magazine, October 1959, in the magazine’s online archive; Emerson’s phrase is quoted as she quotes it, and the figures from the Wayne University study of Book Review Digest for 1956 are given as she reports them, since no second source for the study has been found. Rosalind Krauss is quoted from “Video: The Aesthetics of Narcissism,” October 1 (Spring 1976), pp. 50–64. F.R. Leavis is quoted from the Richmond Lecture as printed in the Spectator, 9 March 1962, in reproduction. Susan Sontag’s closing sentence is from “Against Interpretation” (1964), in reproduction. John Berger’s “Critic’s Credo” (Art News and Review, 14 May 1955) is paraphrased; his Booker Prize speech of 23 November 1972 is quoted from the text reproduced by Verso and the Booker Prizes. Edmund Wilson’s reply to Vladimir Nabokov is from the New York Review of Books archive, 26 August 1965. Chris Kraus, Elvia Wilk and Ben Eastham are quoted from “Three Acclaimed Critics Reveal What Lured Them Into the World of Fiction,” Cultured, 28 September 2026. Jacob Silverman is quoted from Slate, August 2012, and Isaac Fitzgerald from his interview with Poynter, 7 November 2013.
The published guidelines of twelve outlets were captured on 2 October 2026 and classified as no guidance found, guidance silent on judgment, or guidance addressing it. A count of signed negative reviews of new novels across the same outlets, for the twelve months to 30 September 2026, was designed and signed off before counting began, piloted on one issue, costed at 200 to 400 hours with subscriptions to every outlet, and abandoned on grounds of method; no figure from the pilot is used. A signed negative review of a praised contemporary novel would be a different piece, with its own apparatus, and a full count by readers with access to every outlet would be a companion project. The verification ledger, with every outlet’s URL and classification and the source for each quotation, is in the source of this page, for anyone who wants to check.
The header and interior images were generated with Gemini for this essay; they illustrate its argument and depict no real place or event.