Tag Archives: Superbloom – How Technologies Of Connection Tear Us Apart by Nicholas Carr

Book Reviews: ‘How Big Tech Mined Our Attention And Broke Our Politics’

THE NEW YORK TIMES BOOK REVIEW , February 9, 2025 Issue (By Jennifer Szalai)

On April 15, 1912, shortly after the Titanic collided with an iceberg off the coast of Newfoundland, the ship’s radio operator issued a distress call — a formidable display of the power of the radio, a new technology. But a lack of regulation in the United States meant that a cascade of amateur radio messages clogged the airwaves with speculation and rumors, and official transmissions had a hard time getting through. It was an early-20th-century form of information overload. “The false reports sowed confusion among would-be rescuers,” Nicholas Carr writes in “Superbloom.” “Fifteen hundred people died.”

SUPERBLOOM: How Technologies of Connection Tear Us Apart, by Nicholas Carr

THE SIRENS’ CALL: How Attention Became the World’s Most Endangered Resource, by Chris Hayes


Carr has been sounding the alarm over new information technology for years, most famously in “The Shallows” (2010), in which he warned about what the internet was doing to our brains. “Superbloom” is an extension of his jeremiad into the social media era.

Carr’s new book happens to be published the same day as “The Sirens’ Call,” by the MSNBC host Chris Hayes, which traces how big tech has made enormous profits and transformed our politics by harvesting our attention. Both authors argue that something fundamental to us, as humans, is being exploited for inhuman ends. We are primed to seek out new information; yet our relentless curiosity makes us ill equipped for the infinite scroll of the information age, which we indulge in to our detriment.

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