Reality is a medium, and I’m thumbing through it. I’m on Instagram, where a video is a “Reel.” I land on an influencer who eats upsetting amounts of food and then runs until he has burned off all the calories. In this video, he eats eleven thousand calories of Taco Bell and then runs eighty-plus miles across thirteen-plus hours, posting a screenshot of his fitness tracker to prove it. He intersperses footage of himself on the toilet, audio included. He has posted dozens of videos using this formula. More than 140,000 people follow him.
What, exactly, is happening to me, my self, and my reality when I scroll on Instagram?
Without Instagram, I never would have seen something like this happen; in fact, it never would have happened at all. It’s a performance conducted by an individual but also the product of billions of human inputs. Our participation on social media as both creators and viewers trains the algorithms that organize their content, and these algorithms shape our tastes in turn. The influencers and the feeds they populate evolve together, recursively.
In the digital, reality, like scroll, becomes more verb than noun.
We are not even two decades into a vast, largely unregulated experiment in human psychology. This blur of experience, a composite of varied partial glimpses, is not something I or any of us evolved to digest. All these people, all these loops. I think of my baby nephew. Even in our one-to-one conversations on FaceTime, we inevitably shape his expectations of the real, setting a baseline for his neuroplastic brain that’s so tremendously different than mine. In the digital, reality, like scroll, becomes more verb than noun. Reality doesn’t merely exist; reality reels. My nephew will never know otherwise.
I’m haunted by that video of the runner. I thumb back up to find it, pop over to his profile. I see that in his more recent videos, he has begun challenging friends and strangers to eat-offs: a new shape for the performance. I’m grossed out and keep watching. I should know better, but I can’t help myself.
Jesse Damiani is a writer, curator, and foresight strategist. He hosts the Urgent Futures podcast and writes the Reality Studies newsletter.
