THE NEW YORK REVIEW OF BOOKS (February 7, 2025): Invited to compose a message for posterity to be buried in a time capsule at the 1939 New York World’s Fair and opened five thousand years later, Albert Einstein sounded a dour tone: “Anyone who thinks about the future must live in fear and terror.”
A Century of Tomorrows: How Imagining the Future Shapes the Present by Glenn Adamson
His gloom must have disappointed the sponsor, the Westinghouse Electric Corporation, which was promoting the fair’s theme, “The World of Tomorrow,” alongside other paragons of American industry. The Ford Motor Company featured the road of tomorrow, the Borden Dairy Company had the dairy world of tomorrow, and, most popular of all, General Motors presented Futurama, where visitors lined up for an eighteen-minute ride on a conveyer belt across an imagined landscape said to represent the marvels to come in the year 1960. Life magazine said it was “full of a tanned and vigorous people, who in twenty years have learned to have fun.” As they left, each visitor received a badge that read, “I have seen the future.” They really hadn’t.
Einstein was thinking about the looming war, of course, as was Thomas Mann, whose time capsule message was, “We know now that the idea of the future as a ‘better world’ was a fallacy of the doctrine of progress.”